Google SEO and Meta Tags
Don’t let anyone fool you! Meta Tags are not the secret weapon to pushing your website to the top of the search engines. The Google SEO tools called “spiders” that crawl your website and rank it according to relevance use Meta Tags to properly identify your website and describe it in search engine queries.
Meta Tags are further used to make other calls such as keeping some pages from getting indexed. It’s a strategy that you can use when you don’t want the Google SEO tools from indexing certain pages. These might be unimportant pages, pages you want to keep hidden, test pages or what have you for whatever reason.
But, Meta Tags are by far not the powerful secret weapon in the Google SEO battle! That might not sound like advice you’ve heard before. So, I’ll try to explain.
Meta Tags are basically tools SEO Experts use to keep the Google SEO spiders up to speed on what a website is about. When a person does a search, Google produces results based on relevance. It tries to maintain as relevant of a list as possible. When Meta Tags are used appropriately, your website will show up on queries that are relevant.
Title, Description, Keywords
The basic structure of your Meta Tags begins with the title of your page. It should be over 40 characters. But, it can’t be any more than 70 characters. If you have given your website a proper title, it will say enough about your site that the Google SEO spider can properly identify it.
The description should have two sentences. It can’t be any more than 156 characters. Therefore, it can be two very descriptive sentences that have the keywords that are the focus of your site. When a search query is run, this description is what the web surfer will see in the list of results.
A list of no more than 20 keywords is a good formula for the keyword Meta Tag. These keywords should be similar and they should be mentioned in your webpage content as well as in the title and the description of the page. That’s what brings relevance into the picture. When the Google SEO spider records appropriately used keywords in your webpage content as well as in your Meta Tags, it is better capable of rating your relevance for a certain search engine query. But, that’s all!
It is vital that Meta Tags are in place. A website will have a hard time finding its way to the top of the search engines without Meta Tags. But unless you are using other SEO strategies, Meta Tags are not enough. They are important, critical in fact! But, simply not enough!
Contact New York SEO Inc. today to learn more about what we can do to get you to the top of Google!
